Quercetti have been manufacturing toys for children around the world for a very long time. They try to do it as best as we possibly can, because they believe that the first years of a child’s life are critical for laying the foundation of all future learning—the skills and know-how that he or she will keep on building in life. Play has a fundamental value in the amazing development of early childhood.
This is why they always start by learning from kids first. They are fascinated by the way kids relate to the world, by how they perceive time and space, and how they interact with the objects around them, having the ability to turn anything into a learning tool or see them through their imagination.
They recognize the fact that kids’ games can often be a challenge to common sense. They like to defy stereotypes by making toys that set creativity free, and are never afraid to try new unprecedented connections between form and function.
They are also aware that a well-designed and carefully manufactured toy will be easy and safe to handle for kids of all ages; they will consider it their own extension, and will always want to hold on to it, making it part of their life.
This is what they try to achieve. They want to identify with the spontaneous nature of children who are free to play.