Having fun. Growing minds.
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Mideer, founded in Ningbo, China in 2016, is a world-renowned brand that combines toys, art, games and education.  It is their mission to give families and children around the world the opportunity to play with their toys.

"Discover, fun, art" is the DNA of mideer. They do everything they can to encourage children to explore the furthest limits of their imagination, to play the most enjoyable games, and to help them become adults with passion and aesthetic judgment.