Jar Melo is a top European brand, which is the initiator and practicer of APT theory, A is Art. We liberate the freedom of our nature in art. P is play. By playing the games,we find our lives clear and choose the right direction as we grow up. T is Think. By using the imagination, we create mirror-able fairy tales and make our life more colourful. We believe, in the eyes of children, everything in the world can be looked as art (Art), can be treated as games (Play),and can be thought with imagination (Think). They are just like the air, the rain and the sunshine. We can't live without them and they also make our childhood happier and more beautiful.